Posts tagged strategic communications
Lessons from ComplexCon 2018: A desire for belonging motivates today’s streetwear culture, but keeping up with the Kardashians comes with a price 💁🏽‍♀️

We all want to belong because belonging is an intrinsic survival strategy that kept us from being ostracized or killed in primitive societies. How we dress is one way we demonstrate belonging, and whether we like it or not, how we dress and what brands we associate with signal to other people the group in society we belong to or want to belong to … [At ComplexCon] the people trafficking in these exclusive wares were predominantly white kids—or well-to-do kids of color—who measure their belonging not by kinship but by how much access one has to exclusive brands. Belonging then becomes something you can pay for and negotiate, instead of something born out of struggle and resilience.

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