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What we’re told and what we believe about people and places determines how we treat them—and those stories become woven into how we think and how we act. They determine how we vote and how we engage in the systems to which we are all bound -- systems like democracy.

Social impact and strategic communications is using words, images, ideas, and experiences to make meaning of the world around us and to organize people who share our values.

Together, we can illustrate the importance of a fair and just government, access to fundamental resources like quality education and a clean environment for all people, and significantly reduce bias.

Besieged by a landscape in which “fake news” and “alternative facts” have fomented suspicion among many people in the United States, strategic communications helps us earn people’s trust in the face of conflicting information, influence their perspective while affirming their moral values, and most importantly, inspire them to action. To win the story, to uprise, it takes both personal and political participation and collaboration. To win our lives and thrive, we must continue to experiment, celebrate, and drive narratives for positive change together.

Read more to learn more about my philosophy on social impact and strategic communications. And when you’re ready, let’s partner.




About Shanelle

Hey, I’m Shanelle. I'm a social impact communications pro and I care about using stories and narratives to shape the world around me. For more than ten years, I’ve helped social justice activists, organizations, and campaigns inspire action through storytelling and communications. From the Sierra Club, to the ACLU, to the Black Lives Matter Global Network, I’ve worked alongside political influencers and changemakers to make sense of today’s most pressing issues and to harness grassroots power for good. Learn more.

Ready to work with me? Reach out!

Got questions? Hit me up!

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 s & s circa 1987-ish

s & s circa 1987-ish


Culture Hack Live, somerset,england

In June, I traveled to Somerset, England to learn from a group of activists, organizers, linguists, artists, and global strategists who care about using stories and narratives to redistribute power around the world. I learned a lot. Mostly, I leaned I have a lot more to learn about different ways of knowing if I am going to contribute meaningfully to power redistribution. I met some super smart people like Jason Hickel, an anthropologist and lecturer at the London School of Economics whose research is pointing out the inherent tension between economic development and the ecology of our planet. I also learned about network theory and Circles, an electronic cryptocurrency with the aim to create and distribute a globally accessible Universal Basic Income. Click play on the video to learn more about my time in England and about these dope global strategists who are making moves.

It’s my birthday!

On November 30, Sasha and I are celebrating our birthday. Instead of gifts, I am collecting donations for my friend, Malkia whose wife died after a battle with cancer. Malkia is someone whose vision and ethics I value, whose guidance in communications and movement strategy is my North Star, and whose comradeship has personally saved me. When our movements are wedged or in need of fuel, many of us look to Mac's leadership. As the Executive Director of the Center for Media Justice and an obstinate member of BLM and M4BL, Mac creates jobs and guides our movements with interventions that make us better as people and as organizers and activists.

Malkia and Alana modeled for me, and for all of us, how to have an unquenchable thirst for love and goodness and joy. Mac cared for Alana (and Alana for Mac) in life and now requires time to grieve and care for Alana’s transition. Help me support Mac in taking leave from CMJ to care for himself and his beloved.